CHECKOUT CONCEPTS WITH PROTOTYPING LINKS
Inspired by a recent Sonos setup process, I have spent this evening playing with some ideas for a new checkout process. I think further could be done to minimise the content on the page, but like the idea of a focussed task on each screen. The number steps may be greater, but the process is easier to follow...in theory. Proof will be in the testing!
THE USER EXPERIENCE TEAM OF ONE by Leah Buley | Buy at Amazon
I bought this book a while back. The title seemed to accurately some up my position and my ambitions for Drinkstuff. That is, if I can crowbar these practices into my normal day to day work load!
From what I have read so far, I am certainly in the right position to do so. The challenge is aligning the software demands from the company with the what the our users want, not what we think they want.
Running a bespoke in-house built complete ecommerce solution means that our development time is split between two distinct business requirements; back office and the customer facing websites. Therefore, we have two broad types of user: business administrators and our customers. Often, unless there will be a significant negative impact to the business, development focuses on the back office and fulfilling internal user needs. This does generally have a positive knock on effect to our customers, but it is not the overriding aim of the work. My hope, through reading this book is to gain tips and advice on garnering support to push the user experience focus onto more customer facing product endeavours.