Events, Workshops & Courses

I love attending events to learn about changes in the industry and meet others in the field. Below is a list of Events, Courses and Workshops that I have attended over the years for UX Design, Product Management, Entrepreneurship, Coding etc. I have included some of the notes taken during each event, where it was, the speakers and additional links that may be of use to others.

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Designing an Ecommerce Experience

  • Huckletree Shoreditch 18 Finsbury Square London, England United Kingdom (map)

Notes from the Event:

GRAZE: https://www.graze.com 

DISCONNECT BETWEEN SHOP AND SUBSCRIPTION SERVICE 

Omni-channel: Retail, Subscription, Online Shop

Rating system:

Disadvantage: Unusual to rate before trying

Crazy 8’s: 8 ideas in 10 minutes - Project mangers, developers, designers etc - everyone.

Question everything & challenge ideas

Reduction in rating system 

KURT GEIGER: https://www.kurtgeiger.com 

UX TEAM OF ONE - WORKING ON THINGS THAT HAD ALREADY BEEN DECIDED BY MARKETING. Worked closer with developers to show them what ux was. Asking why why why they were doing things. Liked by directors and a uxer was put into each product team. 

Show user testing videos outside of ux. Show directors, show developers. Spreads empathy.

Encouraging the use of MVPs:

Get the developers seeing the users attempting to use the software

User testing does not need to be expensive:

Budget for testing tight - built own testing lab

Booked 2 meeting rooms:

One room for testing

One room for observation

Played back to stakeholders

The business friendly journey map:

Attach business goals to user goals - business likes retention, bounce rate, % AOV, % +sign ups. Measurable. (See photo)

Hypothesis, MVP

Get developers and marketing to buy in to the process.

Kurt Geiger built a multichannel app

Fast deployments - constantly iterating

Give customers a better experience by improving in-house systems 

Build systems in-house - better say in how omni-channel works.

Q&A:

Interesting that they say that the marketing team often fail to embrace UX and they struggle to work with them (Kurt Geiger) however, I do not have that issue. Convincing stakeholders through numbers also isn’t an issue. It’s purely the development brick wall which is frustrating. The limitations of the platform and the development backlog prevents front-end development. Agreed, not having a rigid platform like Magento offers more flexibility, but only when the development can handle the workload.

Ensure your analytics is working from the start to ensure you can validate what you’re building. 

A/B Testing - great tool for all UXers

How to cope with opinionated people (stakeholders):

Really question why to you want to do something. Find the problem or perhaps understand their issue in more detail. Get them to provide the proof for why the change is required. Provide data. It may be that by asking why they realise their issue isn’t really a problem. 

Kurt Gieger: Work in team with UI designers who they’ll work with to produce pattern libraries etc. They do get involved with some UI but are keen to highlight the divide. 

Kurt Geiger: 65% Mobile 20% Desktop 10% Tablet

Always show in mobile first to stakeholders

Guerrilla testing: Offer an incentive to customers - Kurt Geiger offered 20% off

Internally you might offer cakes/chocolate

UXers in Kurt Geiger haven’t yet got into the delivery, labels, delivery notes design, return labels etc. UX is slowly filtering through the company. 

Earlier Event: October 27
UX Demystified
Later Event: November 16
Inspiring Entrepreneurs: Question Time